JAAR
2022-2024
The Dutch Banking Association (NVB) launched the campaign “Fraud. Here’s How It Works” to raise consumer awareness about fraud and help people recognize and avoid common scams.
The campaign explained different types of fraud, including phishing, WhatsApp scams, and identity fraud, and provided practical tips to help people protect themselves. The goal was to reach a broad audience and communicate this information in a clear and accessible way.
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With the growth of digital interactions and online transactions, the need for user security increased. Rising fraud rates prompted the Dutch Banking Association (NVB) to educate the public about online fraud. The campaign aimed to help people understand how fraudsters operate and recognize common patterns.
The campaign “Fraud. Here’s How It Works” exceeded expectations in terms of reach, supported by a broad media strategy including radio commercials, social ads, podcasts, print, and more. This multi-channel approach significantly increased traffic to the website, attracting over 300,000 unique visitors. The platform received very positive feedback from users and became a central hub for raising awareness about online fraud.
Users reported feeling more alert and confident in recognizing suspicious activities and fraud attempts after completing the lessons on the platform.
As a UX and Visual Designer, I was responsible for designing an engaging and user-friendly interface that effectively communicated the NVB’s message. I participated in client sessions to better understand the needs and expectations of the NVB and its audiences.
Based on these insights, I created wireframes and visual designs that brought the campaign to life. The website needed to balance clear information with ease of use, ensuring visitors could easily find and understand the content.