Adevinta

Strengthening Brand Positioning and Talent Acquisition

ROL

UX & Visual designer

AGENCY

Acato

JAAR

2024

About

Adevinta is a leading European company in sustainable e-commerce, operating over 25 marketplaces across 10 countries, including Marktplaats.nl.

The previous website failed to effectively communicate Adevinta as an employer. A complex structure and limited content made it difficult for potential talent to discover and understand the company. The platform also lacked compelling information about Adevinta’s technology and was difficult to manage across multiple languages. A new platform was needed to strengthen its market-leading position and better attract top talent.

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The Challenge

The main challenge was to design a platform that communicates Adevinta’s complex organization while delivering a strong and consistent brand experience. The platform needed to serve multiple audiences, including investors, talent, and media, while showcasing Adevinta’s values and technological expertise in a multilingual and international environment.

The Results

The redesigned Adevinta website, launched in February, has shown significant improvements since its release:

Clear structure
Adevinta’s complex organization is now presented in a clear and structured way, allowing visitors to easily navigate between the different brands and marketplaces.

Stronger branding
The new visual identity and content clearly position Adevinta as a leader in sustainable commerce and technology.

Improved usability
Enhanced navigation, mobile optimization, and faster loading times significantly improved the overall user experience.

Higher engagement
The new website resulted in higher conversion rates among job applicants and increased engagement with events and reports.